The process for mass-producing cold cuts is virtually identical whether it is for “Black Forest Ham” or “Natural Mesquite Smoked Turkey Breast.” Raw meat arrives at the new plant by the truckload-each carrying up to 22 one-ton containers. Photo: Robert Libetti/The Wall Street Journal Kraft Heinz Company CEO Bernardo Hees talks to The Wall Street Journal about what he puts on a hot dog, who's been the biggest influence on him and the most important lesson he's learned as CEO. plant 3G built from the ground up since the firm entered the food business with its acquisition of H.J. Production moved 10 miles up Interstate 280 to a new, $225 million plant, where the first cold cuts rolled off the assembly line in June. 3G’s founders honed their strategy of cost cuts and acquisitions through mergers that created global brewing giantģG said the Kraft Davenport facility is at the center of its plans to prove it doesn’t just slash expenses, but that it also invests in brands. Profits and revenue there are up, and shares have doubled since the company was formed in December 2014. Which owns the Burger King and Tim Hortons chains. Kraft Heinz shares hit a two-year low last week, and are down 21% over the past year, a period when the S&P 500 index rose 13%.ģG leaped to prominence in recent years by making a string of splashy acquisitions.
Some say a more-certain move would be another blockbuster acquisition to start registering growth through cost cuts. Wall Street is now anxious to see whether Kraft Heinz’s management-most of whom come from 3G-can also set up the company to expand sales. And while 3G is expert at taking over iconic American brands and squeezing out costs, it is less known for building sales-especially for a product out of sync with consumer tastes. Kraft Heinz commands a smaller share of a shrinking overall market for processed meats, hit by consumers’ desire for fresher, more natural foods. That success, however, has unveiled a new, tougher challenge, one that is outside 3G’s traditional area of expertise.
0 kommentar(er)
